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Wed Jul 01 2026
Product-Qualified Leads: The Behaviors That Predict Who Pays
A product-qualified lead is less a form fill than a pattern of behavior in the product. The behaviors that precede a purchase, and how to spot the accounts repeating them before they convert.
Mon Jun 01 2026
GTM Engineering for Product-Led Teams
GTM engineering is really about detecting the right signal at the right time, from your own analytics and from external context on those same accounts, and acting on it before the moment passes.
Fri May 01 2026
The Account Is the Real Unit of B2B Analytics
Most product analytics is built around the individual user. For a B2B product that is the wrong unit. The case for measuring the account, and acting on it.
Wed Apr 01 2026
Turning Data Into the Next Action
Analytics is supposed to change what you do, and most of it ends in a dashboard instead. The case for treating the action as the point of analytics, and the report as a means to it.
Sun Mar 01 2026
SaaS Growth Loops You Can Instrument With Analytics Alerts
Four common SaaS growth loop patterns (invite, collaboration, automation, and data sharing) and the metrics, alerts, and dashboards that turn them from whiteboard diagrams into systems you can actually measure.
Sun Feb 01 2026
Activation Metrics That Predict SaaS Retention
A strategic framework for defining activation per persona, measuring time-to-value as a leading indicator, and building the feedback loops that tell you which users will retain, days before cohort data can.
Thu Jan 01 2026
Product Analytics Playbook for SaaS
A strategic framework for picking your north-star metric, diagnosing activation gaps, and building the review cadence that turns product data into growth decisions.